There is something very mysterious about perfume. No one can describe it. You cannot take a photograph of it. You cannot weigh it. Yet it is a very essential quality of the flower. The same is true of that strange thing we call influence. Influence is the aroma of a life. The most important thing about our life is this subtle, imponderable, indefinable, mysterious quality of your personality which is known as influence. This is really all of you that counts in its final impression upon other lives. No matter how a man may pose, how much he may profess, how he may assert himself – what kind of man he may claim to be – that which he really is, is what breathes out from his life wherever he is know, that which his name suggest to people whenever it is spoken.